Economic changes
Oldham has a diverse population, with a high proportion of people from ethnic minority backgrounds. There has also been a shift away from the manufacturing industry, meaning that the local economy and job market are going through changes, with average weekly earnings below the average for Greater Manchester and for the nation as a whole. These two factors combined in 2001, when Oldham was one of the northern mill towns to suffer from civil disturbances.
Strong cultural foundations
The Oldham Partnership – which joins together public, private, community, voluntary and faith organisations to deliver socio-economic renewal – was convinced that a unique approach was needed in order to tackle Oldham’s problems successfully. Oldham already had a well-established cultural sector, with more than 1,000 cultural organisations employing more than 5,000 people. The diverse ethnic mix in the area also presented interesting opportunities for people to learn about different cultures and traditions. Based on these foundations, Oldham Partnership devised a strategy of engaging and galvanising the community through the arts, which formed an important part of their Local Area Agreement with Central Government.

An outdoor theatre
performance
Kevin Shaw, Chief Executive of Oldham Coliseum Theatre, said: “Getting involved in activities such as drama, music, art and theatre can help build confidence and self-esteem. It brings huge benefits to the local community too, by stimulating the local economy, reducing crime, improving educational attainment and building a sense of local pride, identity and belonging.”
Topics associated with this project
Cohesion,  Economy,  Local government,  Training